ZoomInfo’s expanded technographic dataset now traces more than 300 million pairings between companies and the distinct technologies, platforms, and programming languages they use, arming sales, marketing, and recruiting teams with an incredibly detailed web of prospecting information about their best-fit accounts. ZoomInfo, a global leader in modern go-to-market software, data, and intelligence, announced that it now delivers insights into the technology solutions used by more than 30 million companies, allowing customers to more accurately target their sales and marketing campaigns.Ĭompanies can use this technographic data to research whether a prospective buyer uses competing or complementary products and to understand an account’s technical maturity. Acquisition prices were not disclosed, but Clickagy’s assets and an ownership stake in EverString cost the company $71.9 million in 2020, according to SEC documents.Enhanced Technographic Data Helps Customers Identify Best-Fit Companies in Their Target Market And in October of 2020, it acquired Clickagy, an artificial intelligence-driven platform that provides businesses with data on potential customers. Last November, it acquired EverString, a business data provider that uses machine learning. In early June, ZoomInfo acquired Insent, a chat platform that utilizes artificial intelligence. Its current market valuation is about $20 billion.
TA Associates, a Boston private equity firm, and Carlyle Group Inc., have been key investors in the company.Īs of the first quarter of 2021, ZoomInfo’s revenue has grown by 50 percent compared to the same period last year. Schuck, who cofounded DiscoverOrg in 2007, became the chief executive of the merged company.
(The company is not related to Zoom Video Communications, the video conferencing application.) The firm maintains its global headquarters in Vancouver, Wash., and employs roughly 2,000 people, with around 700 working in Waltham, a company spokeswoman said. and rebranded the combined company as ZoomInfo. In 2019, business intelligence firm DiscoverOrg acquired Waltham’s Zoom Information Inc.
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